Freight broker industry trends

World technologies in recent decades have been developing rapidly. They could not bypass such a sphere of activity as logistics. New transport companies are emerging, new ways are being invented to deliver goods to the receivers quickly and without losses. New technologies have also affected the work of cargo brokers. The importance of digital freight brokers is increasing. A struggle is unfolding between two directions in the field of cargo brokers: traditional and digital.

Traditional freight broker

These professionals work with clients in different ways: communication by phone, face-to-face meetings, emails, or through a transportation management system (SMS).

Traditional cargo brokers may work as part of a logistics company or provide private services. Their activities are very similar, only the company has a team of coordinators, and a private broker does everything alone.

The work of a traditional broker is more focused on the individual needs of customers, rather than on mass satisfaction of needs. But this does not mean that this type of brokers does not compete with new digital trends in the development of intermediary services. What’s more, they have their advantages:

  1. Traditional brokers can do things that applications or other technological services are not yet able to do;
  2. They have logistics coordinators trained to deal with any issues with customers. They have extensive knowledge and skills to work with various vehicles in the field of transportation;
  3. Traditional cargo brokers have a wealth of experience in communicating with customers;
  4. Communication with a living person and on the phone is very different. The connection can deteriorate or be interrupted at the most crucial moment. A traditional broker can make decisions on the spot when there are problems with delivery.

Traditional brokers are affiliated with many companies. They deal with a wide variety of cargo and know how to efficiently deliver a particular type of cargo to their destination.

Digital freight broker

This is an application or online program that is responsible for the delivery of goods. In the first place are modern technologies that replace the work of a living person. To use the services of a digital cargo broker, the client downloads data about the cargo, about the methods of its delivery.

The application will search for drivers. They are informed of all the terms of delivery. The search continues until an agreement is reached.

Digital freight brokers work similarly to Uber’ service.

Advantages of digital freight brokers:

  1. The ability to work around the clock thanks to the full automation of the process. This is convenient for drivers in different time zones.
  2. Reduction in the cost of transportation services due to a decrease in the degree of human participation.
  3. Connections by phone or e-mail are intermittent. Connecting online is faster. It saves time.
  4. The application can offer the driver more suitable lanes and routes.

Perhaps in the distant future, digital freight brokers will supplant traditional ones. It’s too early to tell. Our company is focused on the training of advanced logistics specialists. We always keep up with the times and take into account new technological innovations in the training of cargo brokers. Our graduates actively implement them in their work and make it more effective.